Dead & Company concert
Dead & Company came back to Barton Hall, opening up an opportunity to create free branded merch for concertgoers.
Dead & Company concert
Photography: Adam Murtland
Overview
A couple years ago, Dead & Company returned to Barton Hall for a special benefit concert that paid tribute to the legendary 1977 Grateful Dead performance held in the same venue. The event was brought to campus through a collaboration between the band and Cornell University Alumni Affairs & Development, drawing alumni, students, and fans from across the country and raising millions of dollars for the university’s climate-focused 2030 Project and the nonprofit MusiCares.
As part of the event experience, Sarina designed a collection of custom swag and supporting visual assets that added to the celebration. Branded merchandise was created as memorable keepsakes for attendees and alumni alike.
Staff shirts
Bandana
Sticker
