Experiential design
Leading event design from directional signage and lighting, to digital conference assets and large-format installations.
Experiential design
Graphic Design: Sarina Alexander
Photography: Adam Murtland
Year: 2021
Overview
Throughout her time at Cornell, Sarina has been responsible for creating and directing event design both on campus and across the country. Whether she’s refining directional signage for clarity and impact, directing lighting, developing digital conference assets, or overseeing large-format signage installations, she approaches every project with a holistic mindset. CALC and TCAM are some of the main events in which Sarina flexes these muscles.
CALC
A yearly conference for Cornell volunteers that took place in different cities across the country, from San Diego, California to Baltimore, Maryland. Working along a fantastic events managment team and production companies allowed Sarina to learn the do's and dont's of experiental design.
TCAM
The yearly Cornell Trustee Committee meetings that takes place back on campus. Continued partnership with the events managment team again to create a elegant trip back for our trustees.
