Giving Day

Overview

Giving Day is a 24-hour online fundraising campaign that brings together the Cornell community to support the university. For the past 3 years, Sarina developed marketing content and branded merch that created engagement. Taking a older, established brand, and pushing its boundaries to maintain relevance.

2025

The most recent Giving Day came with an exciting theme that focused on looking toward the future through a playful, cosmic-inspired lens. Cornell’s ties to outer space and its impact across the globe inspired the vibe, giving Sarina the space to create something visually impactful and unlike anything the Giving Day community had seen before.

Email design

Thoughtful headers were created for all email marketing during the 24-hour campaign, including morning and evening messages, as well as giving streak designs for loyal donors who had participated for one to ten years.

The Development

Below is a behind-the-scenes look at the sketch process that went into creating the sticker postcard, chaotic brain dump and all!