Giving Day
A 24-hour online fundraising campaign that brings together the Cornell community. Developed marketing content and branded merch that created engagement.
Overview
Giving Day is a 24-hour online fundraising campaign that brings together the Cornell community to support the university. For the past 4 years, Sarina developed marketing content and branded merch that created engagement. Taking a older, established brand, and pushing its boundaries to maintain relevance.
2026
This year’s theme took us into the great outdoors, drawing on a defining part of the Cornell experience while still feeling current. Another opportunity to push boundaries and create captivating graphics that resonated with both students and alumni.
Social design
Creating social content for both AAD’s account and our partners is a crucial part of marketing for Giving Day. It includes promoting interactive challenges that encourage user engagement, as well as developing templates for College and Unit marketing teams that maintain a consistent theme while still giving them the flexibility to create their own content.
Email design
Another year of creating thoughtful graphics for all email marketing.
2025
Last years exciting theme focused on looking toward the future through a playful, cosmic-inspired lens. Cornell’s ties to outer space and its impact across the globe inspired the vibe, giving Sarina the space to create something visually impactful and unlike anything the Giving Day community had seen before.
Email design
Thoughtful headers were created for all email marketing during the 24-hour campaign, including morning and evening messages, as well as giving streak designs for loyal donors who had participated for one to ten years.
The Development
Below is a behind-the-scenes look at the sketch process that went into creating the sticker postcard, chaotic brain dump and all!